Branch built up enough of a reputation that it was actually disappointing when he ran a 4.35 40 at the 2026 Combine. That's more than fast enough by most standards, but Branch is facing a high bar because of numerous other questions in his prospect profile. At USC and Georgia, he mostly found success on kick returns, screens and other planned touches, rather than doing damage with crisp routes or contested catches downfield. Branch is strong for his size, but size is nonetheless an issue at 5-foot-9, 177. The Falcons saw enough to make him a third-round pick, 79th overall, potentially setting up open competition between Branch, Jahan Dotson and Olamide Zaccheaus for WR snaps behind No. 1 target Drake London. New offensive coordinator Tommy Rees may try to get the complementary threats involved more than his predecessor did, but there may be some redundancy with Branch and Zaccheaus.